Feed your Genius, Grow your business, and Outsource.
When you build a business, generally you are a master of all trades. You know how everything works from sending emails, to paying bills, to communicating with customers. It takes a lot of effort.
What I have seen from working with successful people (and you can define the level of success that ranges from thousand to million dollars in income), they are incredibly smart, efficient, dedicated, and talented. Yet they also face one problem,-
“How can I work less and improve my life quality?”
One of my clients has a $3 million business. He spends anywhere between 60 to 80 hours a week working and he absolutely loves what he does. Another client has a 4-million-dollar business. She works around 50 to 60 hours a week. Both have employees and want to grow.
Yet the question remains, “How can I continue growing and prosper without sacrificing my time with children, going on bike rides, and having 5 minutes to sit outside and enjoy the sunshine without thinking of work all the time.”
Outsourcing is the answer.
The challenge however is, when you are good at what you do and care tremendously about customers, you want to ensure the best experience possible – for your services and products. How can someone else do the work as soulfully as you can?
Business is love. Can someone else love your product, service, and customers as much as you do, having spent thousands of hours on it?
Various solutions are possible.
What feeds your soul? Which part of your business can’t you live without? What makes you love it, that when you get up in the morning – there is a smile on your face? That is your talent zone and your genius. You must have that for yourself – because besides the money, what you really care about is expressing and applying yourself. Your customers must have that too – your passion and love feed them.
Whether you sell mortgages, technology, books, or massage services, there is always the genius zone – something that only you can do.
For some, it is connected to relationship building, for others – it can be programming, managing, organizing, and planning. Genius can be expressed in different ways – writing music or writing a computer code. It is part of innate creativity and expression.
When you are building your house (aka business), it is normal to be a jack-of-all-trades. This is how you learn to appreciate what it takes to have a successful business. Sending e-mail, fixing plumbing, and buying donuts for a meeting – all that constitutes a business. You learn to appreciate the value of small labor. Whomever you hire would be more than grateful to have you as a boss because you know what it takes to complete simple yet important tasks.
At some point, there is a trade-off between “I can do this, but this is not my Genius Zone.” When that happens, it is time to outsource.
Whatever money you invest in finding the right person to help you out will come back many-fold, because your Genius makes money, not your “I can do it” skill.
Let’s talk math.
I have a client who spends about 5 hours a day answering emails. According to him, 60% to 80% of those are “unimportant,” meaning – he has to do mechanical work to answer very simple questions. This means 3 to 4 hours of his day work can be outsourced, which saves him 15 to 20 hours a week. This is huge!
Translate that into money. If he hires a part-time assistant and pays them $20/hour, it adds up to $800 a week or $3,200 a month. With a conservative estimate of adding extra for health insurance and other benefits, $5,000 to $6,000 a month, if diverted towards his Genius zone can bring several hundred thousand dollars in income. The trade-off is clear.
There is another component of it.
A part of the 15-20 hours of freed up time can be partially allocated to rest and play. To feed your Genius, you must give it time to play. Otherwise, it revolts and takes its own vacation in the form of sick days, headaches, digestive problems, etc. Your creative Genius is amazingly smart – it will take time for itself whether you want it or not. It’s up to you to make it enjoyable (e.g., going for a bike ride, swimming, dancing, doing nothing) vs. being sick.
Building your business takes focus
Focus on your talent
Outsource the rest
Capitalize on your talent
Find time to rest